Don Herring

Welcome to Don Herring Mitsubishi!

Mission Statement:

We are dedicated to exceeding our customers’ expectations throughout their purchase and/or ownership experience by consistently providing professional, honest, friendly and courteous service.

The Don Herring Story - A family owned business:

Don Herring began in 1971 as a salesman in Ft. Worth Texas. Through hard work and determination, he saved enough to buy his first car dealership before he was thirty years old and now owns the largest Mitsubishi dealer group in the Metroplex.

Today he owns Don Herring Mitsubishi in Oak Cliff, Don Herring Mitsubishi North in Plano and Don Herring Mitsubishi Irving. All stores have had many successes over the years. In 2001 the location in Oak Cliff was the #1 selling Mitsubishi Dealership in the nation! All three stores have achieved Diamond Chapter of Excellence Awards from Mitsubishi for a combined 19 years. Diamond Chapter of Excellence is the highest achievement that a dealer can receive from Mitsubishi and is based on customer service and satisfaction.

Don Herring Mitsubishi has the third largest Parts department in the country and one of the top five service departments in the country, with 2 Elite Master Technicians and 3 Master Technicians. We are consistently in the top 25 in sales in the country, and one of the nations four top Sales people in sales presentation! Don Herring Mitsubishi is proud to have 4 out of the 5 Elite certified Salespersons in the Dallas/Ft. Worth Area.

Don Herring Mitsubishi is one of the few family owned and operated automobile dealerships in the Dallas/Ft. Worth Metroplex. We have been in DFW over 30 years and have expanded with a recently remodeled location in Irving. We are most proud of the people who make Don Herring run.

Because we are family owned and operated, we are able to maintain a close relationship with our employees and our customers. There are no corporate mandates, no stockholders and no board of directors determining our policy. We are fortunate to have many individuals that have been with Don Herring Mitsubishi for as many years. Leo Young has been the controller since 1977. Gary Evans has been a member of our Parts team since 1983. Phil Butler has been with Don Herring since 1986, and currently serves as the Used Car Inventory Specialist. In 1988 Roger Kell, come on board and is now a Mitsubishi Mater Technician. Don Herring, Jr. joined the Don Herring Mitsubishi team in 1991, and is now the General Manager of Don Herring Mitsubishi Irving, while Sherri Herring Hawkins came on board in 1999 and is now the VP of Marketing. Sales Associates Cary Wilson and Johnny Mack have both been with Don Herring since the early 90's, Cary in 1991 and Johnny in 1993. 1996 was an exciting year for Don Herring Mitsubishi with the acquisition of a second Mitsubishi franchise and some great folks like Dallas Assistant Service Manager Keven Rogers, Parts Director David Weatherford, Plano Service Advisor Larry Ashe, and Office Manager Sarah Kolter. These are just a few of the many individuals that are here to help you at Don Herring Mitsubishi! You can see the entire Don Herring Mitsubishi team in Plano, Dallas, or Irving.

Our motto is “We Make It Easy”, and that is truly what we try to do. We strive to make the customer's car buying experience a smooth one with low pressure sales and high customer satisfaction.